The initial interesting question we resolved thanks to this analytics: just how much advertising money we invest on repeat customers. In actuality, the question is not quite as straightforward as it seems - with Google Analytics you will never know. We had very interesting decisions from this.
The second issue is assessing the behavior of returning customers. In bus transport there are lots of options: you can purchase a ticket back and forth, visit the identical country or make a path from several areas, etc.. The analyst should go from the information, to not adjust them to their own expectations. And this instance about the behavior of buyers of bus tickets was indeed amazing - the individual took the overall amount, then proceeded on: international or national, what is the frequency of purchases, how many tickets per month, how often buy tickets back, why don't you purchase. There were a lot of questions. All of them emerged because of working together with the data, not just as a few hypotheses which were voiced ahead of time. And because of this, with every next step we got an increasingly interesting and clear portrait of the buyer. Clients were more and more unified into classes.
I'm Jarrod Martinez, I'm 38 years old. I was participated in analytic promotion at https://www.owox.com/. The work of analysts is very similar - that they analyze the external environment, provide ways to modernize services and products, bring forward new ones. Further advancements can either be provided to the client or utilized inside the company. In my situation, the products to be improved will be contextual marketing and search engine promotion. The Internet is a very dynamic environment and customers are prepared to experiment .
An analyst Isn't someone who knows Analytics. As an analyst, not only do I collect information, but I really do dumb things, OWOX BI can analyze that data, put forward some of its visions. Something that, sadly, most analysts don't. They understand a few resources, they could pull out the info, and they believe that's where it ends. It appears to me that a little bit of business analytics will never hurt. When you've heard Google Analytics and believe you are already a great analyst. They are not. You need to learn further and if a person does not move on to the next step or at least does not demonstrate a sufficiently clear intention to do so.
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