Columbus, Georgia (March 16, 2015) Realtree® announced today a partnership with country/rock/pop music artists 2Steel Girls, which is comprised of mother Allison and daughter Krystal. The duo are lifelong hunting, fishing and general outdoor enthusiasts, and are the perfect fit for the Realtree Girl brand, which includes partners Old Dominion Footwear, Outdoor Cap Company, Signature Products Group, Backflips Swimwear, Emperia Outfitters, 1888 Mills, 24/7 International, Tervis and The Memory Company.
2Steel Girls’ success is due in large part to the strong work ethic it takes to make it in today’s tough music business. They were first seen by many on The Voice, where Blake Shelton proclaimed, “You will have a bright future in country music.” They have funded much of their touring and recording through Kickstarter. And they have scratched their way into the hearts of millions through good, old-fashioned hard work.
“Like anyone else starting out in the music business, we tried a lot of different approaches,” said Allison. “Early on, we were advised to ‘polish’ our look and sound, but it just wasn’t us. We grew up country and that’s just who we are. Our connection with Realtree Girl runs deep. We’ve worn Realtree for years, hunted and fished in it, and are simply most comfortable wearing it.”
The Realtree Girl brand is licensed by a variety of manufacturers that make quality, authentic, fashionable products for women and girls who enjoy the outdoor lifestyle. Watch for 2Steel Girls wearing and using Realtree Girl products on their upcoming music video for their new single Mad Black Magic being released April 21st, 2015, on stage, in promotions and at events around the country.
Realtree is the world's leading camouflage designer, marketer, and licensor with over 2,000 licensees utilizing the Realtree camouflage brand. Thousands of outdoor and lifestyle products are available in Realtree camouflage patterns. In addition, Realtree is committed to supporting individuals and groups that work to ensure our outdoor heritage, the conservation of natural places, and the wildlife that resides there. Realtree promotes its products and relationships widely on television, as well as through Realtree.com and many other outlets.